Autumn Rich worked with a team that updated a 130-year-old tradition with retooled programming and branding concepts to appeal to modern youth. Autumn created an event theme to reflect the priorities of the Administration and fully integrated the theme into the activities and overall experience. The event was completely revamped and allowed the entry system to have 30,000 more guests to attend.
Autumn Rich also managed many aspects of the production including concept development, talent coordination, creative direction, inter-agency coordination, and on-site management. She collaborated with the White House Visitor’s and Social Offices, the National Park Foundation, the National Parks Service, and the United States Secret Service. Autumn Rich also operated safely within a highly sensitive National landmark with minimum of resource damage.