Updated a 130-year-old tradition with retooled programming and branding concepts to appeal to modern youth.
Created an event theme to reflect the priorities of the Administration and fully integrated the theme into the activities and overall experience.
Completely revamped the entry system to allow 30,000 more guests to attend.
Managed many aspects of the production including concept development, talent coordination, creative direction, inter-agency coordination, and on-site management.
Collaborated with the White House Visitor’s and Social Offices, the National Park Foundation, the National Parks Service, and the United States Secret Service.
Operated safely within a highly sensitive National landmark with minimum of resource damage.